The New Look Packaging from Dobsons

Joseph Dobson & Sons Ltd have launched an exciting new look with updated packaging and new formats, to their range of boiled sweets and mega lollies.

Claire Wollaston, marketing manager for Dobson’s, said: “We are excited about the new packaging, this is a new era for us, our much-loved sweets and lollies needed a new look however we also wanted to keep our good name and tradition within the UK market place which we are well known for, we are very lucky to have an extremely loyal customer base who expect a certain level of quality and we also hope to attract a more younger consumer”.

Miriam Walshaw, Managing Director and great-great granddaughter to the founder Joseph Dobson said: “This year has given us some significant success with the launch of new products to our portfolio and with our e-commerce website being launched within the next quarter we feel the new look packaging will go hand in hand”.

The new packaging features an updated logo and “striking new layout” bringing the packaging up to date bringing Dobson’s traditional environment and values up to date with the modern day processes and logistics.

For further information contact sales@dobsons.co.uk